This product is made by milling 100% of the wheat grain, including the bran, germ, and endosperm, to retain its natural fiber, vitamins, and minerals. As per the UK Bread and Flour Regulations 1998, wholemeal flour is exempt from mandatory fortification, providing a pure and unaltered option for baking and cooking. It delivers a rich, nutty flavor and robust texture, ideal for crafting wholesome bread, pastries, and other baked goods. Store in a cool, dry place for optimal freshness.